If you advertise on Facebook, there is a good chance you would have seen many likes generated from dubious and possibly fake accounts. This is not a recent problem. Facebook started carrying out deleting of fake accounts exercises since 2012 in a bid to clean up the social network. Zynga’s Texas Holdem page lost 96,000 likes in a single day; Lady Gaga lost 31,700 “fans” in the same period…
As you start to make plans for your social media campaigns for 2016, you need to stay updated on the latest dimensions and formats of images that you should use and post on the different social media platforms. An image of the wrong dimension will affect the effectiveness of your posts.
Jamie Spencer of MakeAWebsiteHub.com shared a very useful cheat sheet on this earlier this month!
Planning to advertise on Facebook. When creating an ad, you’ll need to target your ad based on your target audience’s location and demographics like age, gender and interests. You can even target your ad to people based on what they do on and off Facebook. You can choose from one or a combination of targeting options that suit your business’s needs, while helping you reach the people you care about.
If you think this is just too much work, Socialosophy is always available to help you with it!
Here’s an infographic we’ve created to reflect the digital, social and mobile trends in Singapore. Enjoy!
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